Research - Target Audience

Target Audience

Music videos:

For music videos in general I believe the age group of the target audience can be ranged from around 16 to 30 years. For our music video, this can be related to by the audience, as our main characters are teenagers/young adults, providing a pathway for connection from the audience.The gender of the target audience isn't as specific as age ranges, but is important nonetheless. I believe for music videos the majority of the audience would equally be shared between male and females. For our music video, the gender of the target audience would mainly be males, though females could be interested in the film also.

Genres of our music video

Drum and bass:

For the genre drum and bass I believe the age group of the target audience is around 16-25 years. For our video, this can be related to by the audience, as our main characters are teenagers/young adults, providing a pathway for connection from the audience.The gender of the target audience isn't as specific as age ranges, but is important nonetheless. I believe for Drum and Bass the majority of the audience would be male but I feel females enjoy this genre of music as much as the males. For our music video, the gender of the target audience would mainly be males, because of the alcohol, drug and behaviour in our film. However females could also be attracted to the video.

Dubstep:

For the genre Dubstep I believe the age group of the target audience is around 15-25 years. For our video, this can be related to by the audience, as our main characters are teenagers/young adults, providing a pathway for connection from the audience.The gender of the target audience I believe would mostly be males because the vibe given off Dubstep singles is a dark, grimy atmosphere I feel this would attract males more than females. For our music video, the gender of the target audience would mainly be males, though females could be attracted to the video also.

Hip-Hop:

For the genre Hip-Hop I believe the age group of the target audience is around 16-40 years. For our video, this can be related to by the audience, as our main characters are teenagers/young adults, providing a pathway for connection from the audience.
The gender of the target audience isn't as specific as age ranges, but is important nonetheless. I believe for Hip-Hop the target audience would be equally shared between males and females. For our music video, the gender of the target audience would mainly be males, though females could be attracted to the video also.